Palace Cinemas is the 5th largest major cinema chain in Australia. Focusing on a mature and sophisticated premium cinema experience, Palace offers a luxurious experience with a curated program of latest release films alongside a collection of international film festivals. Yet, their website hadn’t been updated in years and the user experience was not mobile optimized.
Palace Cinemas contacted Andmine to fully redesign their website, with a mobile-first approach, in order to generate more sales and attract a younger audience.